Interdisciplinary Book and Film Reviews

Influence - The Psychology  of Persuasion  by Robert B. Cialdini Reviewed by Geoffrey W. Sutton Cialdini is a psychologist who has studied what it takes to persuade people to do act. When I consulted with parents and teachers about child behavior, I asked about commercials they remembered, which was often a fun exercise. Then I asked about influence— most admit remembering ads when in a store or buying something on impulse. My point is, businesses know they that a 30 or 60-second commercial can influence human behavior.  If you are trying to sell a product or service, protest for change, or win converts to your cause, Cialdini’s principles backed by fascinating research might be helpful. The numbers refer to the chapters in the book, Influence . 1. The Contrast Principle. When we have two experiences—one after another—the first one influences the second. Meet a mean person first and the next person will seem kinder even if they are neutral. Meet a kind and welcoming person first and th

THINKING,  FAST AND SLOW           By Daniel Kahneman,  Reviewed by  Geoffrey W. Sutton Kahneman’s analysis of thinking in Thinking, Fast and Slow , is close to a metatheory of human nature. In highly readable prose he explains how numerous psychological experiments document the interplay of two ways human brains process and act upon the myriad of stimuli encountered in daily life. Many reviews have extolled the brilliance of the book and its Nobel-prize winning author. My skeptical bias against excessive public endorsements was on high alert until I began to read. My copy has so many notes that it was hard to condense them for this review. I must confess, this was one of the best psychology books I have ever read.  Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Professor of Psychology and Public Affairs Emeritus at Princeton’s Woodrow Wilson School of Public and International Affairs. His work with Amos Tversky on decisio