Wednesday, September 8, 2021

Creating Surveys-Second Edition



How to Create & Administer Surveys,

Evaluate Workshops & Seminars,

Interpret & Present Results

Click to Download Free Sample

Available on


GOOGLE e-Books


“This resource provides practitioners and students a systematic, easy-to-read overview of what surveys are and how to use them. Even seasoned researchers could benefit from reviewing this book and keeping it handy for reference, but undergraduate and master’s students should find it particularly useful for grasping basic research constructs and designing simple survey projects. Not only does the book explain important principles, but it also provides many clear, concrete examples and links to additional resources that the reader will find helpful.”

—Joe D. Wilmoth, Ph.D., Emeritus Professor of Human Development and Family Science, Mississippi State University


“Many researchers find themselves in contexts where they have access to groups of people whose values, opinions, behaviors, emotions, and beliefs are worth studying, but too many then use surveys that are poorly constructed or inappropriately worded. Sutton’s Creating Surveys is a treasure trove of valuable resources and easy to follow instructions that have been created to increase the validity and reliability of survey research. It is a long-overdue addition to the researcher’s toolkit.”

—Johan Mostert, Ph.D., Director of Research, CompACT



"Creating Surveys is a practical and readable handbook for researchers providing a broad look at the many facets of survey research. I highly recommend this text for doctoral students and researchers utilizing and creating survey research. Dr. Sutton provides objectives to establish a clear purpose for each chapter. He brings to life quality survey components with clear examples from a variety of topics and fields of study." 

Shonna Crawford, Ph.D., Professor of Education in Literacy, 

    Education Department Chair, Evangel University



“Having guided dozens of Doctor of Ministry students through research projects for over ten years, I can attest to the fact that achieving quality design of assessment tools—and accomplishing proper interpretation of survey results—can present considerable challenges to students. Geoff Sutton’s Creating Surveys, with each chapter’s clear objectives, well-organized content, and chapter summaries, will serve research students, professionals, and community leaders well in their efforts to better understand the necessary components and methodologies for gaining desired information and presenting it in a way that reflects critical thinking about survey results.”

—Dr. Lois E. Olena, Professor and Doctor of Ministry Project Coordinator, Assemblies of God Theological Seminary



"In this day and age, being on the cutting edge is more important than ever. Science allows us to better understand the world around us and effectively impact change, innovation, and growth. Yet, many are intimidated by the confusing process of gathering and interpreting empirical data and give up before they even begin.  Creating Surveys simplifies this process and can help researchers, professionals, students, and lay people alike easily access data that can be used to affect change in the future. I only wish that this resource was around when I was a graduate student!"

—Luke J. Davidiuk, PsyD, Major, USAF, BSC

ADAPT Element Chief, Vandenberg AFB, CA

 Table of Contents

Introduction           9


Part 1: Planning and Organizing a Survey


Unit 1: Planning a Survey


Chapter 1. Focusing on a Purpose                    19

Chapter 2. Learning from Previous Research              26

Chapter 3. Writing Items and Questions            40

Chapter 4. Organizing and Formatting Surveys           55

Chapter 5. Getting Approval: Ethical Thinking              63

Chapter 6. Selecting Respondents                    68


Unit 2: Using Surveys to Understand People


Chapter 7. Considering Multiple Dimensions               79

Chapter 8. Assessing Self            95

Chapter 9. Assessing Spirituality            104

Chapter 10. Assessing Cognition 110

Chapter 11. Assessing Behavior Patterns and Personality     115

Chapter 12. Assessing Physical Health  124

Chapter 13. Assessing Emotions and Attitudes 131

Chapter 14. Assessing Social Context    135


Part 2: Understanding and Presenting Results


Unit 3: Understanding Basic Survey Designs and Statistics


Chapter 15. Using Surveys to Evaluate Workshops     143

Chapter 16. Understanding Survey Results: Part 1      154

Chapter 17. Understanding Survey Results: Part 2      162

Chapter 18. Assessing Survey Reliability                               175

Chapter 19. Assessing Survey Validity                                   181


Unit 4: Communicating Results


Chapter 20. Writing Survey Reports                  191

Chapter 21. Presenting to a Group                    202

References             211

Glossary                  223


Appendix A: Survey Approval Checklist             238

Appendix B: Online Ethics Resources               240

Appendix C: Survey Consent Example              242

Appendix D: Survey Debriefing Example           245

Appendix E: Organizing a Spreadsheet             247

Appendix F: Examples of Survey Items             248

Appendix G: Sample Workshop Evaluation       253

Appendix H: List of Survey Measures                255


Table of Contents: Expanded                 258

Acknowledgments             269

About the Author                271

Click to Download Free Sample

Available on


GOOGLE e-Books

Author Website

No comments:

Post a Comment