CREATING SURVEYS Second Edition
How to Create & Administer
Surveys,
Evaluate Workshops &
Seminars,
Interpret & Present
Results
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Reviews
“This
resource provides practitioners and students a systematic, easy-to-read
overview of what surveys are and how to use them. Even seasoned researchers
could benefit from reviewing this book and keeping it handy for reference, but undergraduate
and master’s students should find it particularly useful for grasping basic
research constructs and designing simple survey projects. Not only does the
book explain important principles, but it also provides many clear, concrete
examples and links to additional resources that the reader will find helpful.”
—Joe D. Wilmoth, Ph.D., Emeritus Professor of Human Development and Family Science, Mississippi State University
“Many researchers find
themselves in contexts where they have access to groups of people whose values,
opinions, behaviors, emotions, and beliefs are worth studying, but too many
then use surveys that are poorly constructed or inappropriately worded.
Sutton’s Creating Surveys is a treasure trove of valuable resources and
easy to follow instructions that have been created to increase the validity and
reliability of survey research. It is a long-overdue addition to the
researcher’s toolkit.”
—Johan Mostert, Ph.D., Director of Research,
CompACT
"Creating Surveys is a practical and readable
handbook for researchers providing a broad look at the many facets of survey
research. I highly recommend this text for doctoral students and researchers
utilizing and creating survey research. Dr. Sutton provides objectives to
establish a clear purpose for each chapter. He brings to life quality survey
components with clear examples from a variety of topics and fields of
study."
—Shonna Crawford, Ph.D., Professor of Education in Literacy,
Education Department Chair, Evangel
University
“Having guided dozens of
Doctor of Ministry students through research projects for over ten years, I can
attest to the fact that achieving quality design of assessment tools—and
accomplishing proper interpretation of survey results—can present considerable
challenges to students. Geoff Sutton’s Creating Surveys, with each
chapter’s clear objectives, well-organized content, and chapter summaries, will
serve research students, professionals, and community leaders well in their
efforts to better understand the necessary components and methodologies for
gaining desired information and presenting it in a way that reflects critical
thinking about survey results.”
—Dr. Lois E. Olena, Professor and Doctor of Ministry Project Coordinator, Assemblies of God Theological
Seminary
"In this day and age,
being on the cutting edge is more important than ever. Science allows us to
better understand the world around us and effectively impact change,
innovation, and growth. Yet, many are intimidated by the confusing process of
gathering and interpreting empirical data and give up before they even
begin. Creating Surveys simplifies this
process and can help researchers, professionals, students, and lay people alike
easily access data that can be used to affect change in the future. I only wish
that this resource was around when I was a graduate student!"
—Luke
J. Davidiuk, PsyD, Major, USAF, BSC
ADAPT
Element Chief, Vandenberg AFB, CA
Table of Contents
Introduction 9
Part
1: Planning and Organizing a Survey
Unit
1: Planning a Survey
Chapter 1. Focusing on a Purpose 19
Chapter 2. Learning from Previous Research 26
Chapter 3. Writing Items and Questions 40
Chapter 4. Organizing and Formatting
Surveys 55
Chapter 5. Getting Approval: Ethical
Thinking 63
Chapter 6. Selecting Respondents 68
Unit
2: Using Surveys to Understand People
Chapter 7. Considering Multiple Dimensions 79
Chapter 8. Assessing Self 95
Chapter 9. Assessing Spirituality 104
Chapter 10. Assessing Cognition 110
Chapter 11. Assessing Behavior Patterns
and Personality 115
Chapter 12. Assessing Physical Health 124
Chapter 13. Assessing Emotions and
Attitudes 131
Chapter 14. Assessing
Social Context 135
Part
2: Understanding and Presenting Results
Unit
3: Understanding Basic Survey Designs and Statistics
Chapter 15. Using Surveys to Evaluate
Workshops 143
Chapter 16. Understanding Survey Results:
Part 1 154
Chapter 17. Understanding Survey Results:
Part 2 162
Chapter 18. Assessing Survey Reliability 175
Chapter 19. Assessing Survey Validity 181
Unit 4: Communicating Results
Chapter 20. Writing Survey Reports 191
Chapter 21. Presenting to a Group 202
References 211
Glossary 223
Appendix A: Survey Approval Checklist 238
Appendix B: Online Ethics Resources 240
Appendix C: Survey Consent Example 242
Appendix D: Survey Debriefing Example 245
Appendix E: Organizing a Spreadsheet 247
Appendix F: Examples of Survey Items 248
Appendix G: Sample Workshop Evaluation 253
Appendix H: List of Survey Measures 255
Table of Contents: Expanded 258
Acknowledgments 269
About the Author 271
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